Singer Reimagined is an independent watch brand born from the collaboration between Rob Dickinson (founder of California-based Porsche restomod specialist Singer Vehicle Design) and Italian watch designer Marco Borraccino. The brand specializes in re-engineering the chronograph to put elapsed time at the center of the dial.
Overview
Founded: 2017
Based in: Geneva, Switzerland
Typical Price Range: £40,000–£100,000 GBP
Known For: Track1, Flytrack
Website: singer-reimagined.com
Brand Story
Singer Reimagined was founded in Geneva in 2017. Working alongside master watchmaker Jean-Marc Wiederrecht, they spent years developing the AgenGraphe movement. This movement bypassed the traditional sub-dial chronograph layout, instead mounting hours, minutes, and seconds chronograph hands coaxially in the center of the watch. The brand debuted this movement in the Track1, winning the GPHG Chronograph Prize in 2018.
Design Language
The case design is inspired by 1970s helmets and sport watch shapes, featuring smooth tonneau cases, hidden lugs, and bullhead pusher placement. Time is read via rotating peripheral rings, leaving the dial face entirely dedicated to the central elapsed-time counter.
Movements & Manufacturing
The Singer Reimagined Calibre 6361 (AgenGraphe) is an engineering marvel. It features a column wheel mechanism, a novel friction clutch, and a central rotor that is placed underneath the dial rather than on the back, allowing a completely unobstructed view of the movement’s 477 parts.
Notable Models
Track1 is a highlight of their production line.
Why Enthusiasts Care
For chronograph enthusiasts, Singer Reimagined represents the first true mechanical layout revolution in decades. It combines the design philosophy of classic car culture with avant-garde Swiss movement engineering, producing a highly distinct and functional wrist statement.
Official Website
Singer Reimagined Official Website
Featured Models
Track1
The Singer Reimagined Track1 features a vintage-inspired tonneau case housing the revolutionary AgenGraphe movement for central-dial chronograph reading.
