Not every watch needs to be complicated.
From recycled design language to safe releases, here’s why so many watches look familiar — and where independent brands are doing things differently.
3 Microbrand Watches That Just Get the Basics Right
Clean design, strong proportions, and no unnecessary noise — three watches that do exactly what they should.
3 Microbrand Watches That Are Better Than You’d Expect
Three independent watch brands quietly producing some of the most interesting watches under £1,000.
5 Microbrand Watches Under £500 Worth Your Time
A curated selection of well-designed, affordable watches from independent brands doing things properly.



