Naoya Hida & Co. is a boutique Japanese watch manufacturer based in Tokyo. Founded by watch distribution veteran Naoya Hida, the brand focuses on recreating the look and feel of vintage mid-century dress watches using advanced modern manufacturing and traditional hand-engraving techniques.
Overview
Founded: 2018
Based in: Tokyo, Japan
Typical Price Range: £12,000–£30,000 GBP
Known For: Type 1, Type 2, Type 3, Type 4
Website: naoya-hida.com
Brand Story
Naoya Hida worked for decades in the watch industry, establishing F.P. Journe’s presence in Japan. In 2018, he founded his own brand to build the watch he had always wanted to buy: a vintage-proportioned dress watch with unmatched dial depth. The brand debuted its first model in 2019, quickly gaining a cult following among watch enthusiasts globally.
Design Language
The brand’s design language is defined by the golden age of dress watches (1930s-1950s). Dials are made from German silver, featuring hand-carved Breguet numerals that are filled with black lacquer. Hands are thick, spade-shaped, and heat-blued to a deep purple-blue.
Movements & Manufacturing
Naoya Hida utilizes highly reliable ETA/Valjoux base manual-wind movements, which they extensively modify in-house. They fabricate custom bridges, click springs, and winding mechanisms to give the watches a heavy, tactile winding click reminiscent of vintage pocket watches.
Notable Models
Type 1 is a highlight of their production line.
Why Enthusiasts Care
Naoya Hida watches offer a unique blend of Japanese precision engineering and vintage Swiss dress aesthetics. Their production is extremely limited (fewer than 100 pieces per year), making them highly exclusive and prized by collectors who appreciate micro-detail finishing.
Official Website
Featured Models
Type 1D
The Naoya Hida Type 1D is a vintage-inspired time-only dress watch with a German silver dial and hand-engraved Breguet numerals.
