Bravur is a Swedish watch brand founded by industrial designers Magnus Äppelryd and Johan Sahlin in Stockholm. Bravur watches are defined by a clean, graphic Scandinavian design language, cycling-themed chronographs, and manual hand-assembly in Sweden.
Overview
Founded: 2011
Based in: Stockholm, Sweden
Typical Price Range: £800–£2,000 GBP
Known For: Grand Tour Series, Geography, BW003
Website: bravur.com
Brand Story
Äppelryd and Sahlin founded Bravur in 2011 with the goal of creating watches that served as personal design statements rather than traditional luxury status symbols. They transitioned from quartz movements to purely Swiss mechanical movements, establishing a dedicated workshop in Båstad, Sweden, to execute assembly in-house.
Design Language
Bravur’s design is minimalist but detailed. Cases feature ribbed casebands, squared lugs, and flat bezels. Dials utilize custom graphic typography, textured surfaces, and pops of pastel colors inspired by road cycling events like the Tour de France.
Movements & Manufacturing
Bravur uses premium Swiss automatic movements sourced from Sellita (such as the SW300, SW511, and SW330 GMT), which are decorated and regulated to high performance standards.
Notable Models
Grand Tour Series is a highlight of their production line.
Why Enthusiasts Care
Bravur brings a fresh, Swedish design perspective to mechanical watchmaking. Free from Swiss conservative tropes, their watches are clean, modern, and highly graphic, appealing to design-conscious collectors and cycling enthusiasts.
Official Website
Featured Models
Geography
The Bravur Geography is a Scandinavian travel watch featuring a clean dual-timezone dial and a textured center dial pattern.
