Sartory Billard is a French artisan watch brand offering bespoke customization, combining exotic dial materials with high-end Swiss mechanical movements.
Overview
Founded: 2015
Based in: Paris, France
Typical Price Range: £3000–£15000 GBP
Known For: SB04, SB05
Website: sartory-billard.com
Brand Story
Sartory Billard was founded in 2015 by designer Armand Billard. The brand began as a design partnership and evolved into a bespoke watchmaker focused on absolute customization. Operating as a micro-atelier in France, Sartory Billard works closely with individual collectors to design custom dials from materials like stone, meteorite, wood, and guilloché silver, bringing bespoke watchmaking to independent enthusiasts.
Design Language
The brand’s signature case shape features clean circular lines and integrated lugs that frame the dial like a work of art. The dials themselves are highly customized, often using sandwich layouts, floating crystal index discs, and colorful, hand-turned guilloché surfaces.
Movements & Manufacturing
Sartory Billard uses high-grade Swiss mechanical movements, primarily custom-finishing automatic calibers from La Joux-Perret (such as the G100) or manual-wind tourbillons, adjusted and regulated for accuracy.
Notable Models
The SB04 features a 40mm case and represents the brand’s core customization platform, and the SB05 is a more compact 38.5mm dress watch featuring premium hand-polished dials.
Why Enthusiasts Care
Sartory Billard offers a rare level of bespoke watchmaking, allowing clients to consult directly on dial, hands, and metal selections. They offer watch enthusiasts a chance to own a truly unique, hand-crafted piece without five-figure pricing.
Official Website
Sartory Billard Official Website
Featured Models
SB04
A customizable artisan watch featuring custom dials from wood, stone, or hand-turned guilloché, powered by a Swiss La Joux-Perret movement.
