The Sartory Billard SB04 is a canvas for watch customization. By allowing clients to specify dial materials (such as meteorite, lapis lazuli, or guilloché silver), hands, and case finishings, the brand bridges the gap between mass-produced watches and haute horlogerie.
Overview
Brand: Sartory Billard
Model: SB04
Collection: SB04
Price: £3,200 GBP
Website: sartorybillard.com
Specifications
Case Diameter: 40.0mm
Thickness: 11.5mm
Lug to Lug: 46.0mm
Lug Width: 20.0mm
Water Resistance: 50m
Case Material: 316L Stainless Steel
Crystal: Sapphire
Strap/Bracelet: Leather Strap
Design & Wearability
The SB04 case features circular brushed and polished facets, designed to let the custom dial take center stage. The dial layout often utilizes a floating crystal ring for indices to show off the dial material underneath.
Movement & Performance
Driven by the premium Swiss La Joux-Perret G100 automatic caliber, customized for Sartory Billard. Operating at 28,800 vph, it boasts a class-leading 68-hour power reserve and a custom-engraved rotor.
Official Website
Sartory Billard SB04 product page






