Autodromo is an American independent watch brand that bridges motoring culture and industrial design, creating highly stylistic, motorsport-inspired timepieces.
Overview
Founded: 2011
Based in: New York, United States
Typical Price Range: £800–£1500 GBP
Known For: Group B, Prototipo
Website: autodromo.com
Brand Story
Autodromo was founded in 2011 by industrial designer Bradley Price. Driven by a passion for classic motorsport, Price set out to create watches and accessories that express the aesthetic spirit of driving. The brand’s products are defined by an attention to detail that references vintage tachometers, dashboard gauges, and racing graphics, establishing Autodromo as a premier name in car-watch culture.
Design Language
The brand’s aesthetic is characterized by clean dial layouts, minimalist markings, and architectural case silhouettes that replicate dashboard instruments. Notable features include slot-head screws, wire-lug cases, and dials that evoke specific eras of automotive styling, such as the 1980s rally racing aesthetic of the Group B collection.
Movements & Manufacturing
Autodromo uses reliable and thin Japanese movement architectures, choosing meca-quartz movements from Seiko for its chronographs to mimic mechanical sweeps, and automatic calibers from Miyota’s premium 9000 series to maintain slim, wearable case profiles.
Notable Models
The Group B collection is a bimetallic titanium-and-steel sports watch paying homage to the lightweight, technical era of rally racing, while the Prototipo chronograph captures the curved cushion-case look of 1970s racing timers.
Why Enthusiasts Care
Bradley Price’s design pedigree ensures that every watch is a cohesive, highly detailed design object, rather than a generic watch with a racing logo slapped on it. Autodromo appeals to enthusiasts who love mechanical design, classic car styling, and distinct retro-modern wrist presence.
Official Website
Featured Models
Group B
A lightweight bimetallic sports watch in titanium and stainless steel, celebrating the high-tech, raw rally racing era of the 1980s.
