Furlan Marri is an independent watch brand that quickly captured the watch world’s attention with its focus on mid-century vintage elegance. By focusing on case design, finishing details, and historic sector layouts, Furlan Marri creates watches that evoke the golden age of watch collecting at accessible price points.
Overview
Founded: 2021
Based in: Geneva, Switzerland
Typical Price Range: $500–$3,000 USD
Known For: Meticulous case finishing, vintage chrono design, sector dials, high enthusiast engagement
Website: furlanmarri.com
Brand Story
Furlan Marri was founded in 2021 by Swiss designer Andrea Furlan and Middle Eastern watch collector Hamad Al Marri. The brand launched via a Kickstarter campaign for its meca-quartz chronographs, which paid detailed tribute to historical mid-century references (particularly vintage Patek Philippe chronographs with “Tasti Tondi” pushers). The launch was a viral success, winning the “Horological Revelation” prize at the GPHG (Grand Prix d’Horlogerie de Genève) in their debut year.
Design Language
The brand’s design language is deeply historic and classic. They focus heavily on case finishing, featuring polished step bezels, brushed case flanks, and curved lugs that mimic high-end vintage cases. Dials utilize vintage sector configurations, multi-scale chronographs, and classic hands, resulting in a cohesive mid-century aesthetic.
Movements & Manufacturing
Furlan Marri’s initial collections utilized Seiko VK64 Meca-Quartz hybrid movements to deliver mechanical feel and vintage layouts at an affordable price. Following their initial success, the brand expanded into Swiss-assembled mechanical automatic watches, collaborating with Swiss movement maker La Joux-Perret to power their permanent mechanical lines.
Notable Models
Ref. 1041-A “Mr. Grey” (2021): The brand’s viral debut meca-quartz chronograph featuring a grey sector dial and step case.
Black Sector Automatic (2022): The brand’s first mechanical release, featuring an automatic movement and a high-finish sector dial.
Disco Volante (2024): An ultra-thin mechanical design paying tribute to classic mid-century “flying saucer” watch cases.
Why Enthusiasts Care
Enthusiasts appreciate Furlan Marri because they sweat the small details. From decagonal casebacks to specific pusher shapes, the brand respects watchmaking history. They offer the styling of unobtainable vintage chronographs and dress watches with modern construction and honest pricing, earning praise from serious collectors and casual hobbyists alike.
