Nezumi is a Stockholm-based independent watch brand and creative collective that designs timepieces inspired by vintage racing and classic automotive culture. Combining Scandinavian restraint with 1960s motorsport styling, Nezumi produces character-rich chronographs and tool watches.
Overview
Founded: 2011 (Watches launched in 2015)
Based in: Stockholm, Sweden (assembled in Germany)
Typical Price Range: $350–$600 USD
Known For: Vintage motorsport chronographs, racing dials, classic Porsches connection, German assembly
Website: nezumistudios.com
Brand Story
Nezumi was founded in Stockholm in 2011 by David Campo, a designer and vintage Porsche enthusiast. Initially established as a creative brand producing raw denim and leather goods, Nezumi expanded into watchmaking in 2015 with the launch of the Voiture chronograph on Kickstarter. Named after “Nezumi Kozō” (a legendary Japanese Robin Hood figure), the brand is a reflection of Campo’s love for vintage automotive styling, skateboarding, and classic industrial design.
Design Language
Nezumi’s design language is heavily influenced by 1960s and 1970s racing chronographs. Dials feature classic “exotic” sub-register layouts, tachymeter scales, and high-contrast colorways. Cases utilize twisted lyre-style lugs, brushed finishes, and domed sapphire crystals. The brand maintains a cohesive vintage aesthetic, avoiding oversized modern dimensions to keep cases highly wearable.
Movements & Manufacturing
Nezumi relies on reliable hybrid movements, utilizing Seiko VK-series meca-quartz chronographs for their classic sport models. For premium mechanical editions, they use Sellita automatic movements. All design and engineering work is conducted in Stockholm, and assembly, regulation, and quality control are handled by specialized partners in Germany.
Notable Models
Voiture Chronograph (2015): The brand’s signature racing chronograph, featuring a retro dial layout and tachymeter bezel inspired by classic motorsport watches.
Corbeau (2018): A classic pilot-style chronograph featuring a clean dial layout and military aesthetic.
Baleine Diver (2017): A vintage-style dive watch featuring clean typography and 200m water resistance.
Why Enthusiasts Care
Nezumi is respected for its design consistency and authentic connection to vintage car culture. David Campo’s passion for vintage Porsches and classic engineering shows through in the details of the watch designs. Their German assembly, high-quality finishing, and affordable pricing make them a favored choice for motorsport enthusiasts and watch collectors alike.
